Brand Consulting Overview

Brand consulting services from Amplitude Interactive will help you create, refine, document, and govern your branding. If you are creating a brand from scratch, we can help you design your complete look and feel, including logos, typefaces, and color scheme. We’ll provide templates for common assets like business cards and letterhead. As your company grows into new services and territory, we’ll be there to refine or expand your brand to match.

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Creating Your Brand Assets

Every company needs a logo, color scheme, typeface(s), an imagery style, and a tone of voice. These are the visual and personality foundations for your marketing, and Amplitude Interactive can help create, document, and distribute these assets.

Ultimately, your brand is more than a set of assets—it’s your reputation or perception in the marketplace that defines your brand in the eyes of customers and prospects. We can help you create the assets, but only you can create your marketplace reputation—by treating customers well, providing quality products with good service, and behaving ethically.

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Various brand assets like business cards and letterhead are spread on a surface

Documentation—Brand Standards and Guidelines

Many companies have a brand that it isn’t well-documented or communicated. Both internal and external creative resources (agencies and freelancers) need to know how o use the elements of your brand in marketing materials. Without guidance, they can create campaigns that don’t fit with the rest of your marketing.

We’ll help you codify and communicate your standards and guidelines in an easily-digested format, so employees and agency partners alike know what is and isn’t “on brand.” Additionally, we’ll help you develop a governance process that ensures adherence to published standards and guidelines.

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A brand standards and guidelines book rests on a surface